- Film distributors ensures that everyone is aware of an upcoming film they do this through marketing. They are responsible for physically distributing the product around the world, because of this they are also responsible for supplying other countries with subtitles etc. A film distributor will usually look to advertise through magazines, radio and the television as they are the highest consumed media and therefore more people will see the product.
- Marketing tends to be based on the demographic of the target audience for instance if the film is targeting 18 to 21 year olds its unlikely the distributor will advertise the product on a children TV channel
- On certain movie posters the targeted audience is clear for example in the poster below it quotes `sharing is caring` a term typically used when talking to children. However the poster also quotes `Enough genuinely terrifying moments to rival a weekend with your in laws` This would relate to 16 - 21 year olds as at that age you start getting serious boyfriends/girlfriends and meeting your in laws is considered a genuinely terrifying thing for some. Film distributors will mix the two age audiences together even though the film is obviously targeted at a older audience this adds to the creepiness in a way as it makes the film see innocent and child friendly whereas in reality everyone knows it isn't.
A unified identity is important for distributors as they need to make the film believable as the film cant have a scary trailer but then a friendly pink movie poster. Consistency is vital.
- As is evident in the woman in black trailer and movie poster both are dark and mysterious.
Below is my annotated YouTube video.
Good luck for your next time
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